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Hyundai Santa Cruz 2023: a pickup truck for outdoor enthusiasts

03 Jan
posted: 03/01/2023

Hyundai Santa Cruz 2023: a pickup truck for outdoor enthusiasts

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Advertising structures of the Hyundai company are positioning a new model of a mid-size pickup truck - the Hyundai Santa Cruz 2023 - as a vehicle for extreme types of outdoor activities. This status is confirmed by the design and layout of the hull, the presence of special equipment and high off-road potential.

The photo is taken from the site:

The traction characteristics of the power unit guarantee high start dynamics and stability of speed parameters on modern highways.


Futuristic style dominates in the design of the novelty of the brand range with aggressive elements of outdoor decor typical for high-end SUVs.

The 2023 Hyundai Santa Cruz embodies new design solutions in its design that harmoniously combine with recognizable layout solutions from the Hyundai Palisade brand models and the fourth version of the Hyundai Santa Fe:

  • ribbed profiles and a rounded front edge of a massive hood;
  • exclusive texture of the radiator grille;
  • multi-level configuration of the front optics;
  • racing format of square side diffusers and a two-tiered layout of fog lamps.

In the profile view, the Hyundai Santa Cruz 2022 retained the traditional features of the pickup layout and a direct resemblance to branded models of the off-road segment. In the area of attention is a slight slope of the roof, elegant black gloss of window frames, triangular mirrors and stepped reliefs placed on the sidewalls and wheel arches.

At the bottom, the new body shows off-road format and an interesting pattern of 18-inch wheels. The list of design features of the pickup truck includes a compact cargo platform made in the form of a continuation of the body and an array of a plastic skirt that combines decorative and protective functions, atypical for pickups.

The design of the back side of the case is attractive in its own way. At the top, there is the protruding plastic perimeter of the rear window. The embossed tailgate is decorated with inner segments of brake lights complemented by interesting graphics and a large embossed "Santa Cruz" lettering.

According to experts, future restyling will not make significant changes to the appearance of the pickup truck.

The photo is taken from the site:


The novelty meets the specific needs of the American market, so the quality of the finish is premium in every respect. The range includes artificial and genuine leather, elastic textured plastic and decorative accents made of polished metal composite.

The front panel has an easy-to-read analog-digital instrument panel, four air vents and a 12-inch diagonal media-command display of the center console. Some of the buttons for activating standard options are placed on the front surface of the multifunction steering wheel.

In the extended configuration of the tunnel, there is a multimedia circuit setting panel, a technical sector, organizers and a double-leaf armrest, which also provides access to the refrigerating chamber.


One of the main advantages of the Hyundai Santa Cruz compact pickup truck over competitors, which include the Ford Maverick, is its lower price. However, the manufacturer is always striving to strengthen the attractiveness of the car, in connection with which the 2023 Hyundai Santa Cruz was presented the day before in the new Night version.

Based on the name, this version received a darkened style. Here, in particular, it is worth highlighting such details as dark 20-inch alloy wheels, glossy black trim on the door mirrors and door handles, as well as a darkened chrome grille. But that's not all, because the "sinister" Santa Cruz has got double running boards, as well as a unique design of the front and rear bumpers.

Under the hood of the Santa Cruz Night, a top-end engine is installed for this pickup truck. The 2.5-liter turbo unit is tuned to generate 282 hp. and 431 N*m of torque. An 8-speed robotic transmission acts as a power transmitter to the wheels. Another feature of the exclusive version of the pickup truck is that the manufacturer has installed paddle shifters for it.

Note that the Hyundai Santa Cruz Night is one of the most expensive pickup versions in the range. In the US market, a car can be purchased for $35,810, while the top-end equipment - Limited Edition costs $40,320.

The photo is taken from the site: