THE MOST POPULAR CAR COLORS

There exist several ways to decide on a car color. You may look for a color that reflects your personality, or a color that says, “Look at me!” Would you rather blend in with the crowd or stand out in a crowded parking lot?

No matter what you are choosing the color for, when it comes to choosing the best one for your next car, you have a rainbow of options. Interestingly, the most popular colors aren’t associated with a typical rainbow. The most of car buyers prefer neutral car colors. In fact, if you’re looking for the best-selling colors, the answer is right here in black and white and their mix.

International studies have also shown that the most popular car colors are gray, black and white. For the second year already, white has held the leading position in car color all over the world.

Moreover, the white color is the most popular one for motorists, and such preferences are identical throughout the world. Silver and light gray cars are becoming less popular now, although they occupy a fairly significant market share.

The company DuPont, the largest manufacturer of automotive paints, conducted the 56th annual study of the color preferences of car colors in the world. The studies were mainly carried out in Europe, North and South America, but also affected India and Russia, where car markets are developing faster than anywhere else.

According to the company’s data, the car colors can be divided into four categories: "morning", "day", "evening" and "night". The first category is mainly used for environmentally friendly cars. Such light colors already dominate in the interiors, the design of packages, clothes and cars.

The main task of the "day" tones is to pay attention to the vehicle itself. These are saturated, bright colors, which are mainly used among small urban vehicles. The calmer colors are represented in the "evening" group, but here too there is a place for emotions. The "night" category contains deep, noble dark shades.

Today, white is becoming more and more popular color and its shades, such as caramel, pearl white and others, although for many years it has been unfashionable. Nowadays, white color is a leader in North America, Asia and is represented as one of the strongest in the world.

Further in the ranking come black and silver colors, but now their shades are becoming more common. Using the methods of applying paint in three layers - the base, main color, pigments and special effects, it is possible to get a complex color with which the car acquires luxurious color combinations. In addition, pure colors such as blue and red are relevant now.

It is blue color that is becoming increasingly popular and may soon become one of the leaders. However, in Europe, black is still the favorite, while in Asia it is white. In Latin America these colors are equally popular.

Americans embrace their individuality, but according to the study data, they also love uniformity in their used cars colors. Black was the most popular car color sold in America, with white coming in a close second.